Purple Products: Know all about this blonde trick July 08 2020

Purple hair products, such as shampoo, conditioner and mask, are famous for promising to take yellow out of blond hair. But while some blondes love purple products, others loathe and claim they don't work or have had bad experiences. So, let's tell you a little bit about how they work.

Click to see some products for platinum hair on our website

How it works
Although these products have purple pigments that tend to nullify orange tones (purple is the opposite color of orange in the color scale, which means one "cancels" the other), shampoo and other purple hair products won't prevent your strands turn orange again, but yes, they can really help (all hair colors).
It's not just blondes who can use purple products. Brunettes can too! Anyone who does not want a very warm tone can use purple products to cool the color. So, do you think your caramel omelet is too hot? Add some purple conditioner. Is your brown a little reddish? Purple shampoo! You may not see as much difference as in blonde hair, but it helps.
Care the way you use!
If purple products do not bring you results or ruined your hair, it may be because you use them the wrong way, for example: use it every day or leave it in your hair for a long time. Sometimes people leave the product on their hair for an hour thinking that they will look very light blond, like ice blonde, but it will stain their hair an opaque color. Another mistake is to apply to dry hair. The wires must be damp to receive this product, otherwise the blonde will turn gray.

Learn how to get the best of your gray hair! November 27 2017

Learn how to take care of your gray hair!

The gray and white hairs are becoming more fashionable, and with it, enhancing the beauty of age and naturalness. But to have dazzling white threads, you have to take some care. Find out what they are:

 Purple Shampoo

Keep the color

It is necessary to apply some shampoo with grayish or violet pigments, to neutralize the color and not to leave it yellowish. We recommend using this product every 15 days. Click HERE to find purple products.


Always moisturize

White hairs tend to dry out faster than others, so a rigid routine of hydration is needed. We recommend the use of moisturizing masks once a week. Click HERE to see our hydrating masks.


Protect from the sun

Regardless of white or not, the wires need to protect themselves from the sun just as our skin needs. In addition to protecting from the sun for the health of the wires, it is necessary to avoid the sun's rays due to the yellowing of the hair. Click HERE to find a good hair sun protector.

 Gray hair combing and moisturizing

You can find some products for your white hair in our store, just click HERE.


Written by Bárbara Barros