Purple Products: Know all about this blonde trick July 08 2020

Purple hair products, such as shampoo, conditioner and mask, are famous for promising to take yellow out of blond hair. But while some blondes love purple products, others loathe and claim they don't work or have had bad experiences. So, let's tell you a little bit about how they work.

Click to see some products for platinum hair on our website

How it works
Although these products have purple pigments that tend to nullify orange tones (purple is the opposite color of orange in the color scale, which means one "cancels" the other), shampoo and other purple hair products won't prevent your strands turn orange again, but yes, they can really help (all hair colors).
It's not just blondes who can use purple products. Brunettes can too! Anyone who does not want a very warm tone can use purple products to cool the color. So, do you think your caramel omelet is too hot? Add some purple conditioner. Is your brown a little reddish? Purple shampoo! You may not see as much difference as in blonde hair, but it helps.
Care the way you use!
If purple products do not bring you results or ruined your hair, it may be because you use them the wrong way, for example: use it every day or leave it in your hair for a long time. Sometimes people leave the product on their hair for an hour thinking that they will look very light blond, like ice blonde, but it will stain their hair an opaque color. Another mistake is to apply to dry hair. The wires must be damp to receive this product, otherwise the blonde will turn gray.


How to keep platinum longer

 If you are or have already been blonde, you will definitely identify with this situation: you leave the beauty salon with the perfect color, platinum the way you always dreamed and over the days will watch your hair turning yellow gradually. It is not easy to suffer this disappointment, but today we will teach you to keep platinum for longer.

The first step is changing habits. One of the things that most damages platinum color is heat. Whenever you bathe, use warm or cold water and try not to expose yourself to the sun without a thermal protector. The straightener, for platinum hair, is the worst option, because it is the one that comes in more direct contact with the blonde. In this case, avoid using it as much as possible, but if it is of extreme necessity, use at maximum temperature of -135ºF (180ºC).

Avoid hot baths

It seems obvious, but this tip is of the utmost importance: choose the right products for your hair! The platinum blonde is one of the most sensitive hair you can have, so you have to choose shampoos and conditioners that are specific to those who have this coloration. One should not fall into the false idea of ​​those products that are written: "shampoo for all types of hair". The label should have something like: "shampoo for platinized hair" or "shampoo for discolored hair".

Once a week or every 15 days, you should give yourself a purple shampoo and let it act for a few minutes. These products neutralize the yellow color, resulting in the desired honing tone. But attention: the shampoo is not miraculous and will not advance anything if you do not follow the previous tips.

Purple hair btox

As you can see, it is not at all impossible to keep the color that you left the salon, but you must be careful and discipline. We advise you to create a "capillary schedule" to care for your hair through the steps of hydration, warm protection and the right products. Your hair deserves this affection and this way, the color of dreams will never become your worst nightmare.


Learn how to get the best of your gray hair! November 27 2017

Learn how to take care of your gray hair!

The gray and white hairs are becoming more fashionable, and with it, enhancing the beauty of age and naturalness. But to have dazzling white threads, you have to take some care. Find out what they are:

 Purple Shampoo

Keep the color

It is necessary to apply some shampoo with grayish or violet pigments, to neutralize the color and not to leave it yellowish. We recommend using this product every 15 days. Click HERE to find purple products.


Always moisturize

White hairs tend to dry out faster than others, so a rigid routine of hydration is needed. We recommend the use of moisturizing masks once a week. Click HERE to see our hydrating masks.


Protect from the sun

Regardless of white or not, the wires need to protect themselves from the sun just as our skin needs. In addition to protecting from the sun for the health of the wires, it is necessary to avoid the sun's rays due to the yellowing of the hair. Click HERE to find a good hair sun protector.

 Gray hair combing and moisturizing

You can find some products for your white hair in our store, just click HERE.


Written by Bárbara Barros