How to keep platinum longer

 If you are or have already been blonde, you will definitely identify with this situation: you leave the beauty salon with the perfect color, platinum the way you always dreamed and over the days will watch your hair turning yellow gradually. It is not easy to suffer this disappointment, but today we will teach you to keep platinum for longer.

The first step is changing habits. One of the things that most damages platinum color is heat. Whenever you bathe, use warm or cold water and try not to expose yourself to the sun without a thermal protector. The straightener, for platinum hair, is the worst option, because it is the one that comes in more direct contact with the blonde. In this case, avoid using it as much as possible, but if it is of extreme necessity, use at maximum temperature of -135ºF (180ºC).

Avoid hot baths

It seems obvious, but this tip is of the utmost importance: choose the right products for your hair! The platinum blonde is one of the most sensitive hair you can have, so you have to choose shampoos and conditioners that are specific to those who have this coloration. One should not fall into the false idea of ​​those products that are written: "shampoo for all types of hair". The label should have something like: "shampoo for platinized hair" or "shampoo for discolored hair".

Once a week or every 15 days, you should give yourself a purple shampoo and let it act for a few minutes. These products neutralize the yellow color, resulting in the desired honing tone. But attention: the shampoo is not miraculous and will not advance anything if you do not follow the previous tips.

Purple hair btox

As you can see, it is not at all impossible to keep the color that you left the salon, but you must be careful and discipline. We advise you to create a "capillary schedule" to care for your hair through the steps of hydration, warm protection and the right products. Your hair deserves this affection and this way, the color of dreams will never become your worst nightmare.


Learn how to get the best of your gray hair! November 27 2017

Learn how to take care of your gray hair!

The gray and white hairs are becoming more fashionable, and with it, enhancing the beauty of age and naturalness. But to have dazzling white threads, you have to take some care. Find out what they are:

 Purple Shampoo

Keep the color

It is necessary to apply some shampoo with grayish or violet pigments, to neutralize the color and not to leave it yellowish. We recommend using this product every 15 days. Click HERE to find purple products.


Always moisturize

White hairs tend to dry out faster than others, so a rigid routine of hydration is needed. We recommend the use of moisturizing masks once a week. Click HERE to see our hydrating masks.


Protect from the sun

Regardless of white or not, the wires need to protect themselves from the sun just as our skin needs. In addition to protecting from the sun for the health of the wires, it is necessary to avoid the sun's rays due to the yellowing of the hair. Click HERE to find a good hair sun protector.

 Gray hair combing and moisturizing

You can find some products for your white hair in our store, just click HERE.


Written by Bárbara Barros